Developing a new Rewards Program from scratch was a complex project that required close collaboration with the client's marketing team. Our goal was to create a sustainable and engaging program that was technically feasible and accessible to children. The program features various actions that allow users to earn coin values and unlock rewards, such as PDF downloads, Amazon codes, VUDU codes, in-app badges, and early access to new products. Working closely with Fandango, we drafted the program's Terms & Conditions and Official Rules to ensure legal compliance.

I collaborated with the client's marketing team to gather requirements and assets and worked with a designer to fully integrate a Rewards Program into the mobile app. The program has two unique UIs for the app's two main product categories, and we designed a global Rewards Center and interactive components integrated throughout both sides of the app, including pop-up notifications, an Arcade with games that unlock as users progress, and Level-Up interactive celebrations. Our redesigned mobile app UX/UI successfully integrates the Rewards Program and provides an engaging user experience that drives increased customer loyalty and engagement.

After the program was architected and designed, I oversaw the development phase of implementing the Rewards Program. I led a team of Ruby backend developers who constructed the necessary API’s and admin capabilities, a mobile team who implemented the program, and a team who developed 5 HTML5 games for the app Arcade.By implementing this program, we provided a unique and exciting experience for users while also driving increased engagement and loyalty to our client's brand.