Website Redesign & Rebuild

Mighty Earth

  • Overview

    Mighty Earth, a global environmental advocacy organization, needed a digital overhaul to effectively mobilize and engage their audience around critical environmental issues. I led the comprehensive design and development of their revamped website, ensuring it served as a powerful tool for advocacy and action.

  • The Challenge

    The project presented several challenges to solve for, including the need to balance a compelling, user-friendly design and intuitive content strategy with the organization’s extensive content requirements. Coordinating with multiple stakeholders across different time zones required careful planning and communication. My project management expertise was crucial. I consolidated timelines, overlapping phases and running activities in parallel where possible, and held regular check-ins with Mighty Earth’s team. This collaborative approach enabled efficient decision-making and problem-solving throughout.

  • Outcome

    The redesigned website successfully launched on time and under budget, significantly enhancing user experience and engagement. The site now serves as a central hub for Mighty Earth’s advocacy efforts, with improved navigation and a more intuitive user interface. The project was a key factor in elevating Mighty Earth’s digital presence, allowing them to better mobilize supporters and advocate for environmental change.

The Result

The redesigned website launched successfully before the end of 2023. Key features include:

  • Impactful Storytelling: Compelling narratives and visuals communicate the urgency of Mighty Earth’s work.

  • User Engagement: Improved navigation and interactive elements enhance user experience.

  • Scalability and Flexibility: A componentized design system allows easy updates and growth.

  • Enhanced Functionality: Optimized for performance and accessibility across all devices.

  • Admin-Friendly Interface: An intuitive admin interface empowers their team to manage the site efficiently.